Archive for the ‘Urban Waxx policy’ Category

Oh hey, Vancouver!


Vancouver! We opened our 6th location on Friday March 24 and we couldn’t be more excited to bring what we do best (dazzle you) to Washington.

I have to say, it was a looooong few weeks! That is the deal with construction: it’s a lot of waiting until the last few weeks, and then: BOOM! Everything has to fit together in just a few short days. We did it, but it was a close one!

I love opening new locations. It is the most exciting time, and also I get to be surrounded by my favorite people. There is a whirlwind of activity, and everyone comes together to just get it all done. It is really amazing to see how the space transforms in just a few days.


Do Angie and I look like zombies in this picture? At one point I looked at her and she looked grey from lack of sleep! That woman is not only always on the go, she also has a one year old baby boy at home! I will tell you, when she is tired she thinks I am very funny…so that is a bonus!

The Vancouver Chamber of Commerce came on Friday and we did a ribbon cutting that was very fun. Big scissors? Yes, please!

It was a great day and we cannot wait to see you there! Now…onto our next Vancouver location! Hazel Dell will be opening in July!


Urban Waxx
16415 SE 15th St
Vancouver WA



I heart Urban Waxx.

When I started Urban Waxx 3 years ago, I had a mission. Yes, I wanted to provide the best wax you’ll ever have. Seriously. That was huge for me, to create a “wax experience” rather than the typical, back room, dirty wax pot, paper on the table, skin ripping, post traumatic stress inducing experience that so many of us have had in the past. Yes, it’s true that before I ever became an Esthetician I thought that it was normal for my skin to scab after an eyebrow wax. Uhh, note to all readers: IT’S NOT! By the way, that’s moi, in Esthetics school, many, many years ago. Goofy.

But, my mission, my purely self serving reason, was to create an environment where I felt joy. A place that was peaceful, fun, and safe. Now, I’m talking from an employee’s viewpoint. Believe it or not, working at spas and salons is not always peaceful and relaxing. Many times it’s quite the opposite. Spa owners have a reputation for being a little, uhh, how do I put this gently…crazy? Nutty? Neurotic? Many people who open spas make the same mistake that some restauranteurs make. They think: Hey, I like people. I like to eat out. Why not open a restaurant. The same thing happens time and time again with failed or failing spas and salons. The owners think that if they like being at a spa, then that qualifies them to open their own. Not a good idea. First and foremost, a salon is a business. Without a fundamental knowledge of what makes a business run, things will go sideways very quickly. I have worked for terrible business owners before. I have worked for good owners, as well, but unfortunately the bad eclipsed the good. I have had my paychecks bounce, I have had business owners tell me to do massage (Although I am NOT a massage therapist. I said no, but it was really awkward), I have dealt with owners with drug problems, owners who lied to the clients, owners who lied to the employees. I have worked at places where we had almost zero product because there was no money for it, I have worked at places where the power was shut off because the bills weren’t paid. I worked at a place where if we didn’t sell a certain percentage of retail then it would be deducted from our paycheck. I have worked at places where the owner would routinely scream in her head stylist’s face, in front of his clients. I have seen owners have nervous breakdowns, cry, scream, curse the staff, the front desk, the clients. And more. So much more.

I vowed, when I opened Urban Waxx, to never be that owner or that salon. At the core, I wanted Urban Waxx to be a place of respect, integrity, and love. Ok, maybe sounds a little corny, but it’s absolutely the truth. It’s easy to cut corners as a business owner. You can pay less, charge more, use lesser quality products, force your staff to hard sell the clients crap they don’t need or want. I will never do that. I learned long ago that trading in your integrity, even a little bit, is a very slippery slope. However, in my experience, if you treat your client and staff with respect, if you are honest with them, if you don’t condescend to them, then they will reciprocate exponentially.

I have an amazing staff of women. I feel joy every day that I walk into Urban Waxx. Yesterday Stella was sick and we stayed cuddled up on the couch all day. I didn’t get to stop in to the shop. I missed it. I told myself when I opened that the day that I start feeling resentful, angry, disillusioned about Urban Waxx is the day that I need to close. Since I have opened, every day gets better. I love Urban Waxx with every fiber of my body. When I am there I feel like I am home.

That was my mission: to create a place that was good. Simple, huh? Where my employees could feel safe, could feel respected, could feel validated. When your staff feels good, it shows. They become so much more receptive to the clients. Clients can feel that we are happy. It shows. I mean, really people. We wax for a living. Shouldn’t we be happy? It’s not like we are funeral directors. Our job is light and breezy and fun. We make people feel good, all day long. That’s something to smile about.

A note about the Urban Waxx Maintenance.

One topic that I would like to chat about is the way Urban Waxx prices our most popular service: the Brazilian wax. Our policy at Urban Waxx is that a client that is new to us pays $70 for a first time Brazilian wax, with us. After the initial wax, if the client reschedules the Brazilian within 6 weeks, she will always pay $50, for a maintenance price. What happens if a client only comes in every 9 weeks, 3 months, once a year? Well, then she will always be considered a Brazilian, and be charged $70. But, the majority of our clients get off of the table after the first wax and swear they will NEVER shave again, and we see them every month or so and they always pay $50.

I chose to price our Brazilian this way for several reasons. 
  • Having a Brazilian every 4-6 weeks makes it a TON easier on the client. It is much less painful, there is less hair growth, and your waxing gets on the same cycle as your hair growth, which is about a 4 week cycle.
  • Waxing a client every 4-6 weeks is a lot easier for us, as well! Let’s be honest, waxing a retro 70′s bush every time requires a lot of wax and a fair amount of elbow grease! Although we are waxers and in the business of inflicting a certain amount of pain, we don’t want to make our clients uncomfortable! We want them to hop off the table and exclaim “That was awesome!”
  • Having a maintenance program gives our clients incentive to return to Urban Waxx, on a regular basis, to have their Brazilians.
When I first started pricing our services at Urban Waxx, I looked at all of the salons and spas in the area that did waxing. I also took into account that we use the absolute highest quality wax and waxing products that are available. I tried to price our services so that they are fair to our clients and to us. Choosing to provide a maintenance price to our clients that come monthly is like a little thank you for them each time they get a Brazilian. 
Of course, I understand that sometimes our clients are facing economic hardships. In my opinion, waxing is a necessity, not a luxury. However, I understand that not everyone feels that same way. To be fair, our motto is “The BEST wax you’ll ever have,” not “The CHEAPEST wax you’ll ever have.” There are places that are less expensive than Urban Waxx, of course. There are also places that are much more expensive than Urban Waxx. I invite you to see all of your options and find what is the best fit for you. I think Urban Waxx is flat out the best, but I’ll admit: I’m a tad bit biased! ;)
I am confident that we are the best wax you’ll ever have. Seriously!